The transformation of grapes fermented into a liquid, preserved into a bottle and sold to consumers in a highly competitive market, requires not only highly creative talent and intellectual acumen, but also a diverse mix of wine knowledge, strategic brand marketing, and innovative product packaging expertise.
The wine package is best understood as an experience in four dimensions: two-dimensional example of graphic, visual, and fine art; a three-dimensional sculpture; and a theatrical event that unfolds as a process through time. A multidimensional experience involving all the senses, it is time spent in the company of friends that makes the wine label and packaging unique.
The wine label is part story telling, part symbol, and part advertisement. The identity of a wine is revealed or concealed primarily through its package. Every day millions of bottles are acquired based solely on the desirability of their design. With other luxury goods the package simply complements the product, but with wine, the package provides the only sensory clues about what lies within. A wine’s package design influences your buying decision, shapes your drinking experience and is the only memento left at the end of the last glass.
Between myself, my immediate family and my extended family combined, we have worked and lived in both the Sonoma and Napa counties for over 125 years. My passion and love for the wine industry, drinking wines, the wine culture, the people who work in the wine industry are an innate part of who I am today. Either directly or indirectly the wine industry has become part of my DNA, my lifestyle, and passion. These are a few of the main reasons why I love working in this field, locally, regionally, nationally and globally.