Whether you’re a classicist, a post-modernist, a traditionalist in love with print culture, a computer geek or a techno junkie, there is one governing principle that determines good design: form follows function.
It is the merging of aesthetic principles and effective communication in a way that innovates rather than replicates. Our culture is inundated with mass communications and it is our function as brand directors, marketing directors, creative directors, and designers to create work that stands out from the clutter. You will, of course, look and decide for yourself.
We know that good print collateral is key in communicating our clients’ brand messages effectively. It also needs to communicate the brand story, brand voice, brand essence and technical information effectively. Whether you need brochures, wine labels, sales press kits, direct mail piece, product mini catalog or a 24-page four-color newsletter, Austin West’s collateral is sharp, distinct, concise, and always results-driven.