Environmental & Vehicle Signage
Communication in the environment provides yet another opportunity to develop more brand identity impact and build on brand equity.
From city streets and skylines, to museums, vehicles, airports, gas pumps, hospitals to shopping malls, signage functions as identification, information, and advertising. There is substantial evidence that effective retail signage increases revenues, and intelligent brand identity systems support and enhance the brand experience. Signage design as a discipline has come a long way; city skylines and moving vehicles have become illuminated with brand identification. Signage systems around the world are playing an increasing role in expressing and revitalizing the brand image and experience through effective signage.