Brandmarks & Logos
The best brandmark and logo designers work at the intersection of strategic imagination, intuition, design excellence, and experience.
Reducing a complex idea to its visual essence requires skill, focus, patience and unending discipline. A designer may examine hundreds of ideas before focusing on a final choice. Even after a final idea emerges, testing its viability begins yet another round of exploration. Creativity takes many roads. Each preliminary approach can be a catalyst to a new approach. It is difficult to create a simple form that is bold, memorable, and appropriate because we live in an oversaturated visual environment, making it critical to ensure that the solution is unique and differentiated. In addition, a logo identity will need to be a workhorse across various media and applications.